Young Scot Annual Report
“… listened carefully to our brief… used brave creative thinking
to make great use of our budget and go beyond what we ever expected.
The work was original but reflected our brand well.
The results have been powerful and the reactions great.’”
Gregor Urquhart, Young Scot, Communications Director
The Young Scot Annual Report would be read by ministers but had to represent the young people of Scotland. Using a theme of ‘Helping young people grow and reach their potential’, I helped create a multi-layered report that got the service-users themselves involved.
Showing how Young Scot help young people grow and reach their full potential; the piece starts as a simple, small a5 pack… which folds out, and out, and out. Finally, you’re left with a supersized poster containing all your annual report information; plus a series of pictures that the young people themselves created at a screenprint workshop I ran for them. Stories with the pics explain you how Young Scot has affected their lives. And that got people talking.
Awards: Gold. Roses Design Award.
Commendation. Scottish Design Awards.
