TEACHER RECRUITMENT CAMPAIGN
(MARKETING STAR GOLD AWARD WINNER)
THE CHALLENGE
The team were tasked with persuading graduates to swap a sexy career in their chosen STEM subjects … and teach them instead.
STRATEGIC SOLUTION
For real satisfaction:
Stop making things. Start making people.
DELIVERED THROUGH
The Teaching Makes People
integrated campaign.
BROUGHT TO LIFE ACROSS
film, display, print, experiential, email, web and more.
TITLE: RESULTING IN:
• Over 45,000 website visits in first 2 months.
• +12% (double client target) in people seeing teaching as ‘an ideal career choice for them’.
• Tripled client target for people considering applying.
And two Gold Marketing Society Star Awards.