Creating, and then, DRAWING DOWN value from your brand
My brand planning is focused on a year-long, methodically, and strategically constructed set of actions that will add value to you.
The plan lays out everything needed to create a perception in your audience’s mind that will make you their first choice…
And perhaps even worth paying more for.
Using the plan to separate you from the world of commodities, I’ll answer questions including;
What does your most valuable audience want?
What perception do we need to create in their head?
What is your brand DNA?
What do you want associated with you?
How can you be consistently disruptive by being true to you?
What are your key and consistent brand-identifying (often visual) codes?
What is your brand architecture to balance ease of management with optimal profit?
What is the best mix of long term brand equity building and short term returns for you right now?
How can you track your progress?
What marketing budget is right for you?
And what are the projected returns on it?