EDINBURGH UNIVERSITY BRAND DEVELOPMENT AND ACTIVATION CAMPAIGN

 

THE CHALLENGE

While the world questions the value of Further Education,

University competition increases.


STRATEGIC SOLUTION

Create an ownable brand promise: 
Edinburgh = Extraordinary

 

DELIVERED THROUGH

A consistent, but flexible set of assets and messaging for use across all digital platforms

Recruitment campaigns

Content strategy workshops

Designer training

Launch event

 

 BROUGHT TO LIFE ACROSS

Content, display, print, email, web and more.


TITLE: RESULTING IN:

·       Ownable, flexible, branded comms

·       Consistent approach

·       Internal adoption

·       Successful recruitment campaign testing